Extra sales. No effort. No risk

Working together with the industry, rascal systems and Routes to Retail have developed a simple, fully-managed, data-driven approach to trading the newspapers and magazines category.

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    Essential sales

    With newspapers categorised as ‘essential’, those retailers stocking newspapers and magazines have been able to stay open and buoyant through COVID-19.

    The new trading model of EPoS-Based-Returns (EBR) makes adopting the category simple. By placing accurate data processing at its core the fully-managed solution allows retailers to enter the category risk free.

    Incremental sales with zero shrink

    Fully-managed lean labour model

    Drives footfall and avg. basket spend

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    Want to learn more about how we enable retailers to trade the news and magazine category? Get in touch to speak to one of our experts.

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    The size of the opportunity

    We’ve put together an infographic that gives you a taste of the size of the news and magazines opportunity and how EBR can help you gain easy access to new revenue.

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    How we arrived at 'simple'

    Leading category experts partnered together to allow Lidl to continue trading the newspaper and magazines category with minimal effort, only incremental, risk and shrink free sales.